Campaign URL builder
Add UTM parameters to your links, then grab a QR code — all in one place.
Campaign details
The full website URL (e.g. https://www.example.com)
Where will people see this link? (referrer)
The marketing channel
The specific campaign or promotion
Useful for A/B testing
Paid search keywords
Your campaign URL
QR code
Ready-to-use links
Copy the relevant link and paste it into a QR code generator or share it directly.
Sign up page
Original: https://www.missiongrocer.co.nz/pages/join
Auckland Food Show 2026 (scan QR code)
https://www.missiongrocer.co.nz/pages/join?utm_source=auckland_food_show&utm_medium=qr_code&utm_campaign=food_show_2026
Copied!
Encode this URL into a QR code — utm_medium=qr_code tracks traffic from scans.
Homeground store (scan QR code)
https://www.missiongrocer.co.nz/pages/join?utm_source=homeground_store&utm_medium=qr_code&utm_campaign=in_store_2026
Copied!
Encode this URL into a QR code — utm_medium=qr_code tracks traffic from scans.
Albert Park store (scan QR code)
https://www.missiongrocer.co.nz/pages/join?utm_source=albert_park_store&utm_medium=qr_code&utm_campaign=in_store_2026
Copied!
Encode this URL into a QR code — utm_medium=qr_code tracks traffic from scans.
Email newsletter
https://www.missiongrocer.co.nz/pages/join?utm_source=newsletter&utm_medium=email
Copied!
For seasonal campaigns, add utm_campaign (e.g. spring_sale_2026). Use utm_content to differentiate subject lines or layouts (e.g. header_cta vs footer_cta).
Partner organisation
https://www.missiongrocer.co.nz/pages/join?utm_source=partner_name&utm_medium=referral
Copied!
Replace partner_name with the actual partner, e.g. city_mission_foodbank
Food Show landing page
Original: https://www.missiongrocer.co.nz/pages/landing-food-show
https://www.missiongrocer.co.nz/pages/landing-food-show?utm_source=ig&utm_medium=social
Copied!
Instagram auto-appends UTM parameters when you use their link tools, so you don't need to add them manually. This link is for reference only.
Partner organisation
https://www.missiongrocer.co.nz/pages/landing-food-show?utm_source=partner_name&utm_medium=referral
Copied!
Replace partner_name with the actual partner, e.g. city_mission_foodbank
Bio page
Original: https://www.missiongrocer.co.nz/pages/bio
https://www.missiongrocer.co.nz/pages/bio?utm_source=ig&utm_medium=social
Copied!
Instagram handles this automatically — this link is for reference only.
Partner organisation
https://www.missiongrocer.co.nz/pages/bio?utm_source=partner_name&utm_medium=referral
Copied!
Replace partner_name with the actual partner, e.g. city_mission_foodbank